I'm writing because I bought tuna. Generic tuna. I've bought generic tuna for years, specifically, forever. I buy name brand only when it is on sale for less than generic. But today, generic tuna really let me down.
I went grocery shopping at a huge place that starts with a "W" and rhymes with "Talmart." The Great Value tuna that used to be 45¢ and would occasionally go on sale for 33¢, has been 50¢ for the last year.
Today, I reached for the Great Value and noticed the price was 68¢. I had planned on buying four cans, but the price threw me off. I grabbed two cans. I looked at the cans. Something looked off. "The label is smaller." Huh.
When I got home, I unloaded the groceries and was putting things away when I pulled out the tuna. Something was bugging me about it.
I ran downstairs to the food storage room and grabbed one of the cans of tuna there and brought it back to the kitchen.
Not only has the cost of a can gone up AT LEAST 18¢, the amount of food in a can has gone down by 1 ounce, making each can cost 26.5¢ more than a month ago! Holy mackerel!
I had noticed the bread we buy went up a dollar a loaf. I noticed the red bell peppers costing over $1 each. I had noticed the toilet paper pack we purchase went up about 60¢. But I thought I could always count on the trusty chicken of the sea. The label after all reads "Great Value." I believed it.